About Dibyendu Mukherjee Dallas
Dibyendu Mukherjee Dallas is an accomplished professional services leader (MBA, PMP, M.S., Six Sigma Greenbelt) with over 20 years of experience in Artificial Intelligence-driven Product Development, B.I., Analytics, Mobile Solutions, Trade Promotion Management and Optimization, E.A. Solutions, Global ERP Implementations, M&A, and Program Management - demonstrating exceptional customer relationship management, collaboration, leadership, influence management, organizational, communication, and presentation skills.
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Dibyendu's mission is to assist a market-leading company with a culture of proactive analytics and digital technology in further developing immersive A.I. solutions that are easily adaptable and enable the making of crucial strategic decisions; to do so by contributing extensive experience translating business requirements into intelligence and thereby generating year-over-year revenue and profit.
He is in charge of all aspects of product management, including visioning, prototyping, marketing, pricing, and competitive analysis. Incorporating AI/ML methodologies via a data science-driven decision framework in order to transform the organization's client-facing insights delivery process.
Mukherjee is delivering a predictive coupon planning capacity to execute offers that maximize the return on investment and year-over-year client growth.
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Dibyendu Mukherjee is spearheading the digital transformation plan that integrates the paradigms of Mind to Machine, Product to Platform, and Core to Crowd into the company's culture in order to position it for exponential development and increased efficiencies. Dallas-based Symphony Retail A.I., Texas 2016 to 2020 Commercialized A.I. driven promotion evaluation and planning solution at retail grocery clients with revenues between $10BN and $60BN globally; commercialized Customer Decision Tree solution to assist category managers in defining in-store assortments leading to repeatable planograms at retail grocery clients with revenues between $8BN and $12BN.
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By establishing the vision for world-class products, Mukherjee is achieving the customer promise to help achieve 2%+ revenue growth through the adoption of AI-enabled, role-specific solutions that span the retail value chain.
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He positioned the company as a thought leader in retail intelligence by engaging with CMO and P.R. Executives in promoting the products and acting as the company's chief evangelist at conferences, online forums, and printed magazines, resulting in $20MM in sales bookings in 2019. In partnership with all product owners, Dibyendu formalized a standard set of operating procedures for doing research, design conception, prototyping, and product development.
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Identifying and developing items with competitive differentiation to fulfil our customer promise of AI-enabled breakthrough innovation that positions merchants for sustainable success.
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Dibyendu Mukherjee Dallas facilitated 30 days of customer adoption by constructing products that are configurable based on user preference, enhanced with artificial intelligence capabilities, and integrated with upstream and downstream category management functions for seamless end-to-end business execution.
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Mukherjee provided real-time insights by merging sales and promotion intelligence (evaluation and recommendations) into a centralized platform. Desktop and mobile CINDE (Conversational Insights and Decision Engine)
Added $50MM in revenue by deploying Promotion Evaluation Insights at six clients – three in the United States ($12BN to $60BN in revenue), one in Italy ($6BN in revenue), one in the Netherlands ($8BN in revenue), and one in Thailand ($3BN in revenue) – and Promotion Planning at two clients in the United States ($12BN to $$60BN in revenue).
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Establish a $25M revenue-generating opportunity for the organization by directing multiple proof-of-concept/pilot projects with prospective clients with sales in excess of $5B.
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PEPSICO Inc., Dallas, Texas, from 2009 to 2016, delivered a SMACS (Social, Mobile, Analytics, Cloud, Sensors)-driven innovation strategy that identified cutting-edge and emerging technologies that can be integrated with present and future capabilities in a cost-effective and sustainable manner. The $65 billion, a 185,000-employee global leader in ready-to-eat snacks, meals, and beverages.
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Dibyendu Mukherjee is the Director of Sales Technology Innovation & Analytics (North America) at Frito-Lay. Leading the deployment of RFID technology to measure the execution rate of point-of-sale display devices at more than 500 retail store locations, he enabled zone sales executives to generate $15-20M/year in productivity. • Generated $2.4M/year in sales increase in the test market by leading the deployment of Image Recognition technology to collect in-store situations such as planogram compliance, out-of-stocks, and shelf share.
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Mukherjee facilitated the deployment of iBeacon technology at 50 retail sites in order to optimize the in-store time spent by the frontline sales personnel, resulting in a productivity increase of around $2 million per year. • Developed an enterprise-wide analytics plan to prioritize a $10M I.T. investment in business requirements for data visualization, trend analysis, and next-best actions integrating present and future capabilities.
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He ensured a 1% increase in market share for Frito-Lay and a 2% increase in customer growth by directing the development of IRi Mobile Category Dashboards for Executive Committee members to make quicker, more informed decisions.
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By overseeing the distribution of in-store indicators such as revenue, volume, and profitability that are utilized by customer teams for the creation of turnkey sell decks during client meetings, Mukherjee is important in saving account managers 8 hours per week in terms of productivity.
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Dibyendu Mukherjee Dallas enabled key account managers to grow the category, close gaps, and gain incremental sales of >1 basis point by managing the delivery of Mobile Interactive Dashboards powered by a predictive analytics engine.
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Mukherjee created a strategy that verified and enhanced the previous forecasting model for PepsiCo's Customer Team at Target; drove the gathering of IRI data processed by SAS to generate a preliminary model that predicts sales and volume with 15% more precision.
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Acquired, evaluated, sanitized, and calculated retirement rates for the baby boomer generation, enabling the PepsiCo Human Resources department to define proactive recruitment priorities for the following decade. Director of the Corporate CIO Office
Dibyendu delivered a strategic capability plan to assist PepsiCo Customer Teams by compiling input gathered through collaboration with Kroger, Target, Wal-Mart, Safeway, 7-Eleven, Costco, and Dollar General representatives.
As part of the PepsiCo President's Digital Asset Management strategy, Mukherjee oversaw the digitization of Brand Books (Tropicana, Quaker, Doritos, Quaker, Pepsi); Brand Books will be made available to iPAD customers via the PepsiCo App Store Senior Manager, CRM Solutions, Trade CoE.
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In response to the CFO's strategic effort to increase the company's net revenue, a Trade Center of Excellence was established with the mandate to equip divisions with the people, processes, and technologies necessary to boost trade spend ROI. Partnering with divisions to institutionalize business process transformation and pilot and execute trade promotion management and optimization tools as tactical measures to achieve their strategic objectives.
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Dibyendu operationalized the CoE by sourcing high-performing Microstrategy talents from vendor partners with a 24x7 follow-the-sun development and production support model to deliver cost-effective reporting and analytics on desktops and mobile devices; the blended model allowed projected savings of $0.25 million per project going forward.
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He has oversaw the implementation of multiple Microstrategy projects for business executives across the organization in order to promote execution; directly led the applications teams and ensured successful engagement with business liaisons. From 2000 to 2009, MOTOROLA Inc., headquartered in Chicago, Illinois, was a $30 billion, 65,000-employee telecommunications firm operating in more than 60 countries. Senior Manager, Global Implementation Networks Sector
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• Supervised 25 team members during a $5 million, 12-month ERP installation project to upgrade the old ERP program in order to match it with Motorola's long-term strategic business plan.
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EDUCATION & CERTIFICATION DIVERSITY & INCLUSION
• MIT Sloan Digital Business Strategy: Harnessing Our Digital Future
• PMP: Professional in Project Management, PMI
• MBA in General Management from DeVry University's Keller Graduate School of Management in Chicago, Illinois, United States of America
• PhD (Pending Dissertation): Structural Engineering, Vanderbilt University, Nashville, Tennessee, United States of America
• Master of Science in Civil Engineering, The University of Tennessee, Knoxville, Tennessee, United States
• Bachelor of Science in Civil Engineering, Jadavpur University, Kolkata, INDIA
• Converted a local movie theatre and ten restaurants in Dallas/Houston to Pepsi pour as Business Development Manager for PepsiCo Asian Network (2011-12)
• Conducted a fundraiser for Big Brother and Big Sisters; (2009, 2010, 2011, 2012)
• Participated in a Habitat for Humanity home construction project for low-income or homeless families (2010)
AWARDS FOR MEMBERSHIP AND AFFILIATION • Global Innovation Forum
• Institute for Data Warehouse Management
• Promotion Effectiveness Institute
• Consumer Goods Engineering
• PepsiCo Network in Asia
• Project Management Institute
• Motorola Asian Business Association
• National Civil Engineering Honor Society Chi Epsilon
• Chairman's Award - Recognition for cooperating with the sales team to generate over $250 million in new business (2012)
• Award of Excellence – Commendation for exemplary work in establishing a BI-Microstrategy COE at PepsiCo (2011)
• Performance with Purpose Award – Commendation for leadership in business development diversity/inclusion initiatives (PepsiCo - 2011)
Motorola received a Certificate of Merit for its innovative packaging, shipping, and distribution design (2000)